Kipnis, Eva: search on Z-Library

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1

Marketing Cases from Emerging Markets || Case Study 6: Junglee.com: Amazon’s Entry in India

Mutum, Dilip, Roy, Sanjit Kumar, Kipnis, Eva

Year:

2014

Language:

english

File:

PDF, 186 KB

english, 2014

2

Consumer multiculturation: consequences of multi-cultural identification for brand knowledge

Kipnis, Eva, Broderick, Amanda J., Demangeot, Catherine

Journal:

Consumption Markets & Culture

Year:

2014

Language:

english

File:

PDF, 288 KB

english, 2014

3

Marketing Cases from Emerging Markets || Case Study 4: IKEA Malaysia and the Halal Food Crisis

Mutum, Dilip, Roy, Sanjit Kumar, Kipnis, Eva

Year:

2014

Language:

english

File:

PDF, 124 KB

english, 2014

4

Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets

Kipnis, Eva, Demangeot, Catherine, Pullig, Chris, Broderick, Amanda J.

Journal:

Journal of Business Research

Year:

2019

File:

PDF, 784 KB

2019

5

Origination: the geographies of brands and branding

Journal:

Consumption Markets & Culture

Year:

2015

Language:

english

File:

PDF, 498 KB

english, 2015

6

Reassessing positive dispositions for the consumption of products and services with different cultural meanings: A motivational perspective

Galalae, Cristina, Kipnis, Eva, Demangeot, Catherine

Journal:

Journal of Business Research

Year:

2020

File:

PDF, 1.07 MB

2020

7

‘They don't want us to become them’: Brand Local Integration and consumer ethnocentrism

Kipnis, Eva, Kubacki, Krzysztof, Broderick, Amanda J., Siemieniako, Dariusz, Pisarenko, Nataliya L.

Journal:

Journal of Marketing Management

Year:

2012

Language:

english

File:

PDF, 250 KB

english, 2012

8

Editorial-Parameters of transformational marketing

Broderick, Amanda J., Kipnis, Eva

Journal:

Journal of Marketing Management

Year:

2010

Language:

english

File:

PDF, 92 KB

english, 2010

9

Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action

Demangeot, Catherine, Kipnis, Eva, Pullig, Chris, Cross, Samantha N.N., Emontspool, Julie, Galalae, Cristina, Grier, Sonya A., Rosenbaum, Mark S., Best, Susy F.

Journal:

Journal of Business Research

Year:

2018

Language:

english

File:

PDF, 583 KB

english, 2018

10

Consumer ethnicity three decades after: a TCR agenda

Visconti, Luca M., Jafari, Aliakbar, Batat, Wided, Broeckerhoff, Aurelie, Dedeoglu, Ayla Özhan, Demangeot, Catherine, Kipnis, Eva, Lindridge, Andrew, Peñaloza, Lisa, Pullig, Chris, Regany, Fatima, Ust

Journal:

Journal of Marketing Management

Year:

2014

Language:

english

File:

PDF, 408 KB

english, 2014

11

Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being

Kipnis, Eva, Broderick, Amanda J., Demangeot, Catherine, Adkins, Natalie Ross, Ferguson, Nakeisha S., Henderson, Geraldine Rosa, Johnson, Guillaume, Mandiberg, James M., Mueller, Rene Dentiste, Pullig

Journal:

Journal of Business Research

Year:

2013

Language:

english

File:

PDF, 793 KB

english, 2013

12

EXPRESS: Institutionalizing diversity and inclusion engaged marketing (DIEM) for multicultural marketplace wellbeing

Kipnis, Eva, Demangeot, Catherine, Pullig, Chris, Cross, Samantha N.N., Cui, Charles C., Galalae, Cristina, Kearney, Shauna, Licsandru, Tana Cristina, Mari, Carlo, Ruiz, VerÃ³nica MartÃn, Swanepoel,

Journal:

Journal of Public Policy & Marketing

Year:

2020

File:

PDF, 1.21 MB

2020

13

Toward Intercultural Competency in Multicultural Marketplaces

Demangeot, Catherine, Adkins, Natalie Ross, Mueller, Rene Dentiste, Henderson, Geraldine Rosa, Ferguson, Nakeisha S, Mandiberg, James M, Roy, Abhijit, Johnson, Guillaume D, Kipnis, Eva, Pullig, Chris,

Journal:

Journal of Public Policy & Marketing

Year:

2013

Language:

english

File:

PDF, 104 KB

english, 2013

14

Marketing Cases from Emerging Markets ||

Mutum, Dilip, Roy, Sanjit Kumar, Kipnis, Eva

Year:

2014

Language:

english

File:

PDF, 3.18 MB

english, 2014

15

THOUGHT PIECE No harm done? Culture-based branding and its impact on consumer vulnerability: A research agenda

Broderick, Amanda J., Demangeot, Catherine, Kipnis, Eva, Zuñiga, Miguel, Roy, Abhijit, Pullig, Chris, Dentiste Mueller, Rene, Mandiberg, James M., Johnson, Guillaume, Rosa Henderson, Geraldine, Fergus

Journal:

Social Business

Year:

2011

Language:

english

File:

PDF, 205 KB

english, 2011

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